Fresha · the new client fee
Fresha takes 20% of a new client’s first booking through its marketplace, with a minimum fee of £4. It is charged once. Returning clients cost you nothing.
That is the whole rule. The rest of this page is the part that catches people out — what the minimum does to a cheap service, which clients actually count as new, and whether a platform is allowed to charge you for somebody you already knew.
Read from Fresha's own pricing page on 31 August 2026. Prices change; if this is out of date, tell us and we will fix it the same week.
Yes. It is in the terms you agreed to when you listed on the marketplace, it is published on the pricing page, and it is a normal way for a marketplace to make money. Every search result asking whether it is legal has the same answer, and we are not going to pretend otherwise.
The better question is not whether they can. It is whether the introduction was worth it. If Fresha genuinely put a stranger in your chair, 20% of one visit to gain a client who returns for years is a fair price and most people would take that trade every time.
It stings when the answer is no — when she found you on Instagram, or walked past your window, or came because her sister told her to, and the fee lands anyway.
Moshee is £16.00 a month, flat, and that is the whole bill.
No commission on any client, new or returning. Free for 7 days, no card.
This is the part worth pinning down, and Fresha’s pricing page does not settle it. It says the fee applies to a new client’s first booking through the marketplace. It does not spell out how a booking gets counted as having come from the marketplace.
If you send someone to your Fresha link yourself — off your own Instagram bio, or a card in the window — it is worth asking Fresha directly whether that counts as a marketplace booking before you assume it does not.
We have deliberately not put a number on this. Fresha does not publish one, and we are not going to guess at somebody else’s terms on your behalf.
Twenty per cent of £20 is exactly £4, so £20 is where the two meet. Above it you pay the percentage. At or below it the percentage comes to less than £4, so the minimum takes over and you pay £4 flat.
Which means the cheaper the service, the bigger a share of it that £4 is. On a £15 blow-dry it is 27%. On a £10 fringe trim it is 40%. We read eight independent UK price lists in September 2026 and a fringe trim ran £3 to £10, so this is not a hypothetical corner of the menu.
One thing worth being straight about, because it cuts the other way: the fee is worked out on the whole booking, not one service. Book a fringe trim and a colour together and the total clears £20, so the floor never applies. The £4 bites when a new client books one cheap thing on its own — which is exactly what someone trying you out for the first time tends to do.
And the £4 replaces the 20% on those bookings. It is not added on top.
| New-client commission | 20% one-time on a new client’s first booking, minimum £4 · returning clients none |
Common questions
20% of a new client’s first booking through the marketplace, with a minimum of £4, charged once. On a £45 first appointment that is £9. On anything at or below £20 it is £4 flat, which works out higher than 20%.
Yes. It is published on Fresha’s pricing page and forms part of the terms for listing on the marketplace. The question worth asking is not whether it is allowed but whether the introduction it charges for actually happened.
No. The fee applies once, to a new client’s first booking. Everything she books after that carries no commission.
On Fresha, by not taking marketplace bookings — which also means losing what the marketplace is for. On Moshee there is no fee to avoid, because there is no marketplace here and therefore no introduction to charge you for. That is a genuine trade-off, not a free win: nobody browsing an app will stumble across you.
Keep reading
Free for 7 days, no card needed. Then £16 a month, and you can leave whenever you like.